Bidgood + Co is a boutique interior design firm in Victoria, BC. The branding needed to reflect the company's custom approach and internationally recognized quality of design. The lettering was created using three simple geometries: a circle, half circle, and bar. 

www.bidgood.co

Heartwood & Co. is a specialized beauty boutique in downtown Victoria, BC. Their space is white and airy, with simple geometric accents, and the branding echoes the feeling of being in the physical space. 

www.heartwoodandco.com

A fun and inclusive brand identity with a retro vibe. Bishop’s Family Cycles is a bike shop in downtown Victoria, BC.

familycycles.ca

Curate Gallery and Workshop is a former business in the seaside neighbourhood of Cadboro Bay in Victoria, BC. This project included logo design, branding elements, stationery design, business card design, and website design. The "C" letterform symbolizes creating, growth, gathering, and personal connection. 

A residential rental development on the Gorge Waterway bordering Esquimalt and View Royal just outside of Victoria, BC. 

www.portagewest.com

La Roux is a traditional Parisien-style patisserie in Victoria's Chinatown and tourist district. The branding strikes a balance between old-world charm and urban sophistication.

www.laroux.ca

A market-style grocery store in View Royal, BC with a focus on locally-sourced produce.

Koo & Poppet is a line of modern and off-beat plush toys and room decor. The characters themselves are intended to be the predominant identifying visual so the branding was kept simple with emphasis placed on the memorable name.

Poppet Creative is an art studio in a residential neighbourhood offering classes for both children and adults. The studio emphasized process-based art, so it was important that the branding feel organic and not overly refined. The rings around the wordmark represent the local community and how art can connect everyone.

www.poppetcreative.com

The Wellness Loft is a small business in Cochrane, Alberta, specializing in personal training, nutritional counselling and fitness classes. Business cards and web design were also completed for this project.

Backyard BC is a tourism company offering discounted accommodation rates for British Columbia residents traveling within the province. For this project, we worked with a pre-existing wordmark but updated the colour palette and designed a new logo mark that paid homage to the original design in geometry, but emphasized the company's "go but stay" philosophy through a simple house/lodging form and subtle reference to BC's wilderness figuratively in residents' own backyard.

www.backyardbc.com

Full-service athletic therapy centre treating elite athletes.

Lakeside Village is a commercial centre in View Royal, BC, where the line between urban culture and nature is blurred. 

This project was a re-brand for a well-established small business, however the original logo had become outdated over more than a decade. The original logo featured a cherub, and the client was intent on retaining a similar image, but with a refreshed contemporary look. After a few rounds of revisions, we landed on the wing graphic and loose script typography. A new website and business cards were also designed.

www.freefromhair.com

Logo development for Gidden Design, a business specializing in custom residential and commercial design in Calgary.